Acceptable Use Policy

1. Why this policy exists

This Acceptable Use Policy is part of the Terms of Service between Caloreel Ltd ("Caloreel", "we", "us") and every studio that uses Caloreel. It applies to everyone who uses a Caloreel account, including team members, and to content shared through galleries, booking pages, the client portal and emails sent from Caloreel.

Many people trust photographers with important moments, and some of them are children. This policy helps keep that trust.

2. Content you must not upload or share

You must not use Caloreel to store, share or sell content that:

• is illegal in the UK or in the place where you or your viewers are;
• sexually exploits or abuses children, or sexualises children in any way (see section 3);
• is intimate or sexual imagery of someone who hasn't consented to it being created and shared, including images altered or generated to look like a real person;
• infringes someone else's copyright, trade marks or other rights, such as work by another photographer that you don't have permission to use;
• harasses, threatens, bullies or incites hatred or violence against anyone;
• invades someone's privacy, for example by sharing their personal information or images in a way they wouldn't reasonably expect;
• contains malware, viruses or anything else designed to harm devices or data;
• is designed to deceive, such as phishing pages, fake invoices or impersonation of another business.

3. Child sexual abuse material: zero tolerance

We do not tolerate child sexual abuse material (CSAM) on Caloreel under any circumstances.

If we become aware of it, we will remove access to it immediately, keep the records the law requires, report it to the Internet Watch Foundation (IWF), the US National Center for Missing & Exploited Children (NCMEC) where relevant, and the police, and permanently close the account involved. We won't warn the account holder first.

If you come across CSAM anywhere online, you can report it anonymously to the IWF at iwf.org.uk (opens in a new tab). If a child is in immediate danger, call 999 in the UK or 911 in the US.

4. Things you must not do

You must not:

• send spam or unsolicited marketing through Caloreel, or send marketing emails to people without a lawful basis under the Privacy and Electronic Communications Regulations 2003 (or the equivalent law where they are);
• scrape, crawl or harvest data from Caloreel or from other studios' galleries;
• resell, sublicense or provide Caloreel to others as a service, or run galleries for businesses other than your own studio without our written agreement;
• access, or try to access, another studio's account or data;
• probe, scan or test the security of Caloreel without our written permission. If you think you've found a vulnerability, please tell us at support@caloreel.com and give us a reasonable chance to fix it;
• overload or interfere with the Services, or get around plan limits, download limits, access controls or watermarks;
• use Caloreel as general file hosting or a backup service (see our Fair Use Policy);
• use Caloreel to break any law, including consumer, privacy, tax and anti-money-laundering laws.

5. Photographing people: your responsibilities

You are responsible for the people in your photos and how their images are used.

• Consent and expectations. Make sure the people you photograph understand how their images will be delivered, shared and used. Your contract with your client is the right place to set this out.
• Children. Get permission from a parent or guardian before photographing a child and before sharing their images beyond the family.
• Promotional use. If you want to use someone's image in your marketing, get their permission first. A model release form helps.
• Sensitive sessions. For boudoir, maternity or other intimate work, get clear written consent, protect galleries with passwords or an email guest list, and never make them public without explicit permission.
• Requests to remove. If someone asks you to stop sharing an image of them, deal with the request promptly and in line with data protection law.

We don't review your galleries before they're shared, but we will act on reports (see sections 6 and 8).

6. Reporting abuse

Anyone can report content on Caloreel, whether or not they have an account.

• On a gallery: use the Report link on any gallery.
• By email: write to support@caloreel.com with "Abuse report" in the subject line.

Please include the link to the content, what the problem is, and how we can contact you if we need more information. We review every report, prioritising anything that suggests a risk to a child or someone's safety. Reports can be made in confidence, and we won't tell the account holder who reported them unless the law requires it.

7. Copyright complaints and takedown

If you believe content on Caloreel infringes your copyright, email support@caloreel.com with "Copyright notice" in the subject line and include:

1. your name and contact details, and who you represent if you're acting for someone else;
2. a description of the work you believe has been copied;
3. the link to the gallery or page and a description of the images concerned;
4. a statement that you believe in good faith that the use isn't authorised by the copyright owner, its agent or the law;
5. a statement that the information in your notice is accurate and that you are the copyright owner or authorised to act for them.

When we receive a complete notice, we'll review it promptly. Where appropriate we'll remove or disable access to the content and tell the studio involved, sharing the details of your notice so they can respond. If the studio believes the removal was a mistake, they can send us a counter-notice explaining why, and we may restore the content unless the matter is taken further. We close the accounts of repeat infringers.

Please only send a notice if you have a genuine claim. This is general information, not legal advice; if you're unsure about your rights, speak to a solicitor (UK) or attorney (US).

8. What we do when this policy is broken

Our response depends on how serious the problem is. We may:

• contact you and ask you to fix the problem;
• remove or disable access to specific content or a gallery;
• restrict features, such as sending emails or selling through the Store;
• suspend or close your account under the Terms of Service;
• report illegal activity to the police or other authorities.

We'll aim to act proportionately, explain what we've done and why, and give you a chance to respond, unless the law, a risk of harm or the seriousness of the breach means we can't.

9. Changes and contact

We may update this policy as the law and our service change, and will show the new date at the top of the page. Questions about this policy? Email support@caloreel.com.