What a print release is
A print release is a short written permission from you, the photographer, that lets a client print the photographs you've delivered. It's a licence, not a transfer: the client can make prints for themselves and their family, and you keep the copyright.
Why labs ask for one
Copyright in a photograph usually belongs to the photographer, not to the person in it or the person who paid for it. Photo lab staff know this, so a set of polished, professionally lit images can be stopped at the counter until the customer shows they have permission to print them. A print release answers that question on the spot. The template includes a short note addressed to lab staff, with your contact details so they can check if they need to.
Print release or copyright transfer?
Clients sometimes ask for "the copyright" when what they really want is to print and share their photographs. A print release, or the personal-use licence in your contract, gives them exactly that. Transferring copyright is a different thing. It needs a written assignment signed by you, and once it's done you'd need the new owner's permission to use the photographs in your own portfolio. Very few family or wedding clients need it, and many are reassured once they understand the difference.
Personal use or commercial use?
Personal use means prints for the client's home, albums, gifts for family and sharing on personal social media. Commercial use means anything that makes money or promotes a business: selling prints, using a photograph in an advert or on a company website, or licensing it to someone else. A print release covers personal use only. If a client needs business use, for example a headshot for their company website, give them a separate licence that names the uses, the places and the period, like the business-use clause in the photography contract template.
How to use this template
- Describe the photographs. Give the gallery name, the date and the number of images, so a lab can match the release to the files in front of them.
- Choose what isn't permitted. Delete any restriction you're happy to lift. Some photographers don't mind filters; others care a great deal.
- Match your contract. If your contract already grants a personal-use licence, the release should say the same thing, no more and no less.
- Send it with the gallery. A signed PDF the client can show at the counter or email to an online lab is all they need.
Prints you sell yourself are usually better than anything a client orders from a high street kiosk, and they earn you money. For ideas, read how to sell more prints from your client galleries.
In Caloreel, selling prints from the gallery is the alternative to a print release: clients and guests order prints, wall art and albums, you can check each crop before it's printed, and the lab prints and ships them in your branding. See the print store.
This template is general information, not legal advice. Have a solicitor (UK) or attorney (US) review your final version.
