Sell prints from every gallery.
Keep 97%.
Fine art prints, frames, canvases and albums, lab-fulfilled or made by you, plus digital downloads, all sold from the gallery your clients already love. Our fee is 3%, on every plan.
Framed fine art print
16 × 20 in · black frame · white mount
Photographs by Jakob Owens and Micah & Sammie Chaffin, via Unsplash.
3% isn't the lowest fee.
Here's where it sits.
We charge 3% of each print and download sale on both plans, including the cheapest. Free gallery plans elsewhere often take 15%. Some paid plans take nothing at all, and we'd rather you heard that from us.
On £4,000 of print and download sales a year
- With a 3% fee
- £3,880
- With a 15% commission
- £3,400
- With a 0% commission
- £4,000
What you keep before lab costs and card fees, which apply on every platform.
| Feature | Price per month | Store fee | Branding |
|---|---|---|---|
| Caloreel Studio | £20 incl. VAT | 3% of each sale | None, ever |
| Caloreel Unlimited | £45 incl. VAT | 3% of each sale | None, ever |
| Other gallery platforms, as of October 2026 | |||
| Pixieset Client Gallery Free | $0 | 15% store commission | Pixieset branding shown |
| Pixieset Client Gallery Pro | $30 ($24 yearly) | No commission (per Pixieset FAQ) | Removable |
| Pic-Time Free | $0 | 15% of order profit | Pic-Time branding |
| Pic-Time Professional | $25 ($21 yearly) | 8% (0% if you collect payment yourself) | Removed |
| Pic-Time Advanced | $50 ($42 yearly) | 6% (0% if you collect payment yourself) | Removed |
| ShootProof Free | $0 | 0% | White-label |
| ShootProof Professional | $31.99 ($26.67 yearly) | 0% | White-label |
Competitor prices and terms checked on 13 October 2026 from each company's public pages. They change often: check the source before you decide. Prices in USD unless shown in pounds; Caloreel prices include UK VAT.
Price it once.
Sell it everywhere.
Pick products from the lab catalogue, set a price per size or a markup on lab cost, add bundles, and attach the price list to any gallery. Self-fulfilled products and digital downloads sit on the same list.
- Fine art prints, frames, canvases, photo books
- Your own albums, shipped by you
- Single files or the full gallery as downloads
Wedding price list
Markup 250% on lab cost| Product | Lab | Price | Made by |
|---|---|---|---|
Fine art print 8 × 10 in | £6.40 | £35 | Prodigi |
Framed print 16 × 20 in, black | £58.00 | £185 | Prodigi |
Canvas 20 × 30 in, 38 mm | £41.50 | £220 | Prodigi |
Linen album 30 sides | Self | £650 | You |
Full gallery download High-res | None | £150 | Digital |
Illustrative lab costs. Bundles like “3 × 8×10 + 1 canvas” are one line.
Illustrative prices and lab costs.
Crop for 16 × 20 in
Print quality good at 16 × 20 in
Low resolution at 30 × 40 in: buyer warned
Waiting for your approval
Auto-submit off
#1188 · Linda Wright
3 × 8×10 fine art prints
£105Approve#1189 · Amelia Wright
Canvas, 20 × 30 in
£220Approve
Nothing prints
badly cropped.
Buyers crop inside the shape of the product they chose, and every size gets a print-quality check before it goes in the basket. Orders can wait for your approval before they go to the lab, or go straight through when you switch on auto-submit.
The lab ships it.
Your name is on the box.
Prodigi routes UK and worldwide orders to a lab near the buyer; WHCC serves US studios. Buyers follow their order on a tracking page in your brand, with dispatch emails from you.
- Paid through your own Stripe account
- Tax calculated by destination
- Guests buy without an account
Order #1187
Ruth Campbell (guest)
Framed fine art print, 16×20 in, black frame
£185.00
- Paid
- Approved
- At lab
- Shipped
Fern Studio
Your prints are being made
Order #1188 · 3 fine art prints
Order received
Mon 9 Nov
Approved by Fern Studio
Mon 9 Nov
Printing at the lab
Tue 10 Nov
On its way
Tracking number by email
Everything in the box.
Store features, on both plans
- Prodigi for UK and worldwide
- WHCC for US studios
- Self-fulfilled products
- Single and full-gallery downloads
- Price lists, markups and bundles
- Crop locked to each product
- Print-quality check on every size
- Approve orders or auto-submit
- Tracking page in your brand
- Stripe Connect: you're the merchant
- Tax by destination
- 3% fee, no monthly store charge
Print store questions.
Which labs do you work with?
Prodigi prints and ships wall art, fine art prints and photo books for UK and worldwide orders, routing each order to a lab near the customer. WHCC serves US studios. You can also sell products you fulfil yourself, such as albums from your own album company.
Who handles payment and VAT?
Your clients pay through your own Stripe account, so you are the merchant of record and the money lands with you. Tax is calculated by destination. Caloreel takes its 3% as an application fee on each sale.
Is 3% the cheapest store fee available?
No, and we'd rather say so. As of October 2026, ShootProof charges 0% commission on all plans, Pixieset says its paid gallery plans carry no commission, and Pic-Time charges nothing on its Professional and Advanced plans when you collect payment yourself. Our 3% applies on every plan, including the cheapest, with lab fulfilment handled.
Do I see the crop before it's printed?
Yes, if you want to. Orders can wait for your approval so you can check each crop before it goes to the lab, or you can switch on auto-submit for faster delivery.
Can guests buy prints too?
Yes. Anyone you give gallery access to can order prints and downloads without creating an account. Grandparents are often your best customers.
Is there a fee on invoices too?
No. The 3% applies only to print, product and download sales from galleries. Invoices and session payments carry no Caloreel fee; Stripe's card fees apply as usual.
Hang the first one.
Attach a price list to a gallery during your free trial and see the store as your clients will. Fourteen days, no card.