Caloreel vs ShootProof
Choose ShootProof if store commission is your priority: as of October 2026 it charges 0% on every plan, including a free one, and Caloreel charges 3%. Choose Caloreel if you want galleries alongside a CRM built for couples, with booking, multi-signer contracts and payment plans. Neither shows platform branding on any plan.
Facts checked 13 October 2026 · sources below
Caloreel
Studio
£20a month, VAT included
- Storage
- 1 TB
- Client galleries
- Yes
- CRM
- Yes, built around households
- Store fee
- 3% of print and download sales
- Branding
- None, on every plan
ShootProof
Professional
$31.99a month
- Storage
- 1,000 GB + 50 GB video
- Client galleries
- Yes
- CRM
- Yes
- Store fee
- 0%
- Branding
- White-label
What actually
differs.
The points that change the decision, including the ones where we lose.
Store commission: ShootProof charges 0%
ShootProof takes no commission on any plan. Caloreel takes 3% of print and download sales on both plans, so on store sales ShootProof costs you less.
A free plan versus a free trial
ShootProof has a free plan with 3 GB of storage. Caloreel has no free plan; instead there's a 14-day trial with every feature and no card.
Storage around 1 TB
As of October 2026, ShootProof Professional is $31.99 a month ($26.67 billed annually) with 1,000 GB plus 50 GB of video. Caloreel Studio is £20 a month including VAT with 1 TB and an hour of video, and Unlimited is £45.
A CRM built around households
In Caloreel a client is a household of one or more contacts, so a couple shares one record. Contracts can require every signer, invoices can run on payment plans, and bookings sync with Google Calendar and add Meet links.
Caloreel's own limits
Caloreel's Gmail sync is in early access without Outlook support, and there are no native mobile apps. Our prices are in pounds only, while ShootProof lists its prices in US dollars.
Who should choose which.
Choose ShootProof if
- You sell a lot of prints and want 0% commission on every plan.
- You want to start on a free plan before paying anything.
- You already pair it with a CRM such as Studio Ninja, which integrates with ShootProof.
Choose Caloreel if
- You want galleries and a CRM built for couples in one subscription.
- You want both partners to sign the same contract and share one client record.
- You run your diary in Google Calendar and want bookings to add Meet links.
- You'd rather pay in pounds, with VAT included.
Every plan,
side by side.
Prices as published by each company. We don't convert currencies, and like-for-like features differ, so read the notes too.
| Feature | Per month | Billed yearly, per month | Storage | Store fee | Platform branding |
|---|---|---|---|---|---|
| Caloreel | |||||
| Caloreel Studio | £20 incl. VAT | £16.67 (£200/yr) | 1 TB | 3% of sale | None |
| Caloreel Unlimited | £45 incl. VAT | £37.50 (£450/yr) | Unlimited (fair use) | 3% of sale | None |
| ShootProof, as of October 2026 | |||||
| ShootProof Free | $0 | Not published | 3 GB | 0% | White-label |
| ShootProof Standard | $19.99 | $16.67 | 100 GB | 0% | White-label |
| ShootProof Professional | $31.99 | $26.67 | 1,000 GB + 50 GB video | 0% | White-label |
| ShootProof Premium | $60 | $50 | Unlimited + 150 GB video | 0% | White-label |
- ShootProof: Client galleries with a print store, plus contracts and invoices on paid plans.
- ShootProof: ShootProof charges no commission on any plan — lower than our 3%.
Competitor prices and terms checked on 13 October 2026 from each company's public pages. They change often: check the source before you decide. Prices in USD unless shown in pounds; Caloreel prices include UK VAT.
Moving
across.
Most studios switch between seasons, a few galleries at a time. Here's the order that works.
A bigger move? Email support@caloreel.com and we'll help you plan it.
- 01
Export your client list
Export your client list as a CSV from wherever you keep it, and import it into Caloreel.
- 02
Upload your gallery folders
Upload your galleries as folders. Galleries shot more than a year ago go straight to cheaper cold storage.
- 03
Finish live contracts and orders
Contracts awaiting signature, payment plans already running and open print orders are best finished in ShootProof. Start new bookings in Caloreel.
- 04
Set up templates, and ask for help
Paste your contract wording into a template with merge fields for names, dates and venue. For a larger move, email us and we'll help you plan it.
Further reading
Questions,
answered.
Does ShootProof charge commission on print sales?
No. As of October 2026, ShootProof charges 0% commission on every plan, including the free one. Caloreel charges 3% on print and download sales, so ShootProof costs less on store sales.
Does ShootProof include contracts and invoices?
Yes, on its paid plans, as of October 2026. Caloreel includes contracts, invoices with payment plans, booking pages, questionnaires and a client portal on both of its plans.
Is there a free plan?
ShootProof has a free plan with 3 GB of storage. Caloreel doesn't have a free plan; instead you get a 14-day trial with every feature, no card needed.
Does either show platform branding to my clients?
No. ShootProof is white-label on every plan. Caloreel shows no platform branding on any plan, across galleries, emails, invoices, contracts, booking pages and the client portal.
Can I move my galleries from ShootProof?
Yes. Upload your gallery folders into Caloreel, and galleries shot more than a year ago go straight to cheaper cold storage. Import your clients from a CSV, and email us if you'd like help planning a larger move.
Try it beside what you use now.
Run Caloreel alongside ShootProof for fourteen days, with every feature switched on and no card.